Eurometal is an aluminium manufacturing group that specializes in the production of alloys in billets; liquid metal, ingots, and plates from liquid aluminium to be used across a variety of commercial and industrial sectors. The company approached us with a request to create a 3D animation for promotional purposes across social media platforms.

The brief was to capture & explain the production cycle and output as well as to communicate their ability to conform with circular economy, where any aluminium product can be re-cycled.

The concept for the animation is based around the narrative of a ‘journey of an aluminium droplet’ which highlights how aluminium, from its initial liquid stage can be formed into any shape and later processed to complex forms.